A recent market study conducted by The NPD Group Inc. showed that a large percentage of American women wear only one makeup product per day. And interestingly enough, women want that one product to provide makeup and skincare benefits. Color cosmetics that offer moisturizing benefits were the most desired, followed by products that offer SPF protection. Oil-free, wrinkle-fighting and natural-based were the other desired benefits.
Saving time was the most touted reason for using a two-in-one product. But there also seems to be a desire to double the efforts against aging and skin problems. The study showed women are still employing their night time ritual of cleanse, tone and moisturize. The skincare benefits of double duty makeup is an added level of care.
Cosmetics manufacturers are actively seeking to answer this call for women by experimenting with more products that offer beautiful colors and moisturizing and/or anti-aging benefits.
What are you using? Do you specifically seek out beauty products that offer more than one benefit?
A recent market study conducted by The NPD Group Inc. showed that a large percentage of American women wear only one makeup product per day. And interestingly enough, women want that one product to provide makeup and skincare benefits. Color cosmetics that offer moisturizing benefits were the most desired, followed by products that offer SPF protection. Oil-free, wrinkle-fighting and natural-based were the other desired benefits.
Saving time was the most touted reason for using a two-in-one product. But there also seems to be a desire to double the efforts against aging and skin problems. The study showed women are still employing their night time ritual of cleanse, tone and moisturize. The skincare benefits of double duty makeup is an added level of care.
Cosmetics manufacturers are actively seeking to answer this call for women by experimenting with more products that offer beautiful colors and moisturizing and/or anti-aging benefits.
What are you using? Do you specifically seek out beauty products that offer more than one benefit?
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Post is filed under News & Info -This entry was posted on Wednesday, August 25th, 2010 at 6:51 pm and tagged with beauty, bridal makeup, cosmetics, natural. You can follow any responses to this entry through the RSS 2.0 feed.
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