While you’re busy swiping that newest lipstick shade across the back of your hand in Sephora, you are being watched. No, not by the sales associates, but by beauty marketing and research teams lurking around the next corner.
Okay, it may not be that CIA-like, but beauty brands are paying a lot of money to learn about your buying habits. And The Beauty Company, a strategy firm that focuses on how women shop for beauty, is the expert with the report – The Pink Report, to be exact.
In this much coveted document, The Beauty Company helps brands understand female consumers. The 2012 edition (out in January) reports on how our emotions determine our skincare, makeup, hair care, purchases.
It says we can be categorized into “Five US Beauty Consumer Archetypes:”
The Diva, The All-American, The Classic, The Minimalist and The Bewildered. The report goes on to break down who the typical woman is for each group and how she shops.
One writer said the universal key to selling to women is to guilt us about not taking care of ourselves properly. (Does that work on you?)
I so want to see the report and read where they think I fit in. I also want to see how The Beauty Company tells cosmetic brands to market to me based on my “type”. As someone who only uses non-toxic products, would I even fit into a particular group?
And cheesy ads made to make me feel bad about myself don’t work for me. Actually, they turn me off. And I don’t buy the product on principle.
I guess I’ll have to imagine what the report says because I certainly won’t be purchasing it. The cost is $1,499.00 If any of you fork up the cash for the report, would you tell me what it says, please?
What beauty archetype do you classify yourself?
While you’re busy swiping that newest lipstick shade across the back of your hand in Sephora, you are being watched. No, not by the sales associates, but by beauty marketing and research teams lurking around the next corner.
Okay, it may not be that CIA-like, but beauty brands are paying a lot of money to learn about your buying habits. And The Beauty Company, a strategy firm that focuses on how women shop for beauty, is the expert with the report – The Pink Report, to be exact.
In this much coveted document, The Beauty Company helps brands understand female consumers. The 2012 edition (out in January) reports on how our emotions determine our skincare, makeup, hair care, purchases.
It says we can be categorized into “Five US Beauty Consumer Archetypes:”
The Diva, The All-American, The Classic, The Minimalist and The Bewildered. The report goes on to break down who the typical woman is for each group and how she shops.
One writer said the universal key to selling to women is to guilt us about not taking care of ourselves properly. (Does that work on you?)
I so want to see the report and read where they think I fit in. I also want to see how The Beauty Company tells cosmetic brands to market to me based on my “type”. As someone who only uses non-toxic products, would I even fit into a particular group?
And cheesy ads made to make me feel bad about myself don’t work for me. Actually, they turn me off. And I don’t buy the product on principle.
I guess I’ll have to imagine what the report says because I certainly won’t be purchasing it. The cost is $1,499.00 If any of you fork up the cash for the report, would you tell me what it says, please?
What beauty archetype do you classify yourself?
This video is incredibly powerful. Use healthy makeup options - they exists.
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No need for a dermatologist
Post is filed under News & Info -This entry was posted on Thursday, November 17th, 2011 at 3:04 pm . You can follow any responses to this entry through the RSS 2.0 feed.
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